Tokyo [Wed. 26th March, 2008]
TOYOTA MOTOR CORPORATION (TMC) announced today, along with a total of 428 companies, including vehicle dealers, logistics systems and forklift dealers, parts distributors and rental/lease dealers, it will conduct the spring Toyota Traffic Safety Campaign from April 1 to 30, in response to Japan's spring Nationwide Traffic Safety Campaign (which runs from April 6 to 15.

This year, TMC will focus on the following topics:
1) Preventing accidents involving preschoolers running out into the street
2) Promoting the use of rear seatbelts

Specifically, TMC will donate 2.63 million traffic safety picture books to children entering kindergartens and nursery schools nationwide, as well as 46,000 traffic safety storytelling card sets to kindergartens, nursery schools, libraries and children's facilities throughout the country. In addition, TMC has designed special leaflets to raise the awareness of both preschoolers and drivers regarding this year's campaign themes. These leaflets will be distributed via vehicle dealers, parts distributors and rental/lease dealers nationwide.

This year marks the 40th year that TMC has been involved in these activities, which began in 1969, and to date the company has donated a total of some 118.51 million picture books and around 1.2 million traffic safety storytelling card sets.

Source : www.toyota.co.jp